A Lesson in Marketing from the Grocery Store
Here’s the marketing lesson for all of us: think about EXACTLY who your target customer is. Tell a story about them. What do they aspire to?
My Three Year Old CX Consultant
I was in the waiting room of a doctor's office with my 3 year old daughter when she noticed a light bulb that was out. 💡 My. Three. Year. Old. 👶
Those of you who have worked with me before probably know I immediately felt very proud! 💁♂️
But, joking aside, it made me think about how many times we walk into businesses with a cleanliness or maintenance issue. Sometimes we notice consciously. We always notice subconsciously.
Write Better Job Postings by Removing One Word
If you want to get more and better applicants for the positions your are posting online, I’m going to share with you one word that you need to eliminate from your job postings today.
NEW! Get my FREE guide: How to Get One More Diamond!
I’m excited to announce that you can now download a copy of my FREE guide How to Get One More Diamond: Taking Your Hotel From Two to Three Diamonds Without Spending a Fortune.
Using Storytelling to Increase Hotel Sales
Stories are powerful things. When told by the right person, in the right way, to the right audience, stories earn attention, trust, and action. No matter what you are trying to sell, attention, trust, and action from your potential customers is exactly what you want. When it comes to hotel sales, the very best salespeople I know are storytellers. Here’s how they do it.
How NOT to Save Sea Turtles... Or, Why Change Management is Important
In this article, I’ll share the humbling story of a failed change I tried to implement. Although the change was minor, I use it to illustrate 3+ key actions steps leaders must take before implementing a change. Those steps can be the difference between “I tried” and “We succeeded.”
Fish vs Family: A five-minute training you can share with your team
When it comes to those of us in service and hospitality businesses, most of us love what we do. We love our customers. We love to make them happy and we love sharing in their joy, excitement, and memories. But, it’s not enough for us to simply know WE love all of those things.