Using Storytelling to Increase Hotel Sales
Stories are powerful things. When told by the right person, in the right way, to the right audience, stories earn attention, trust, and action. No matter what you are trying to sell, attention, trust, and action from your potential customers is exactly what you want. When it comes to hotel sales, the very best salespeople I know are storytellers. Here’s how they do it.
How NOT to Save Sea Turtles... Or, Why Change Management is Important
In this article, I’ll share the humbling story of a failed change I tried to implement. Although the change was minor, I use it to illustrate 3+ key actions steps leaders must take before implementing a change. Those steps can be the difference between “I tried” and “We succeeded.”